There are always two sides to an event - this is my duck analogy:
Imagine the graceful and elegant duck, floating effortlessly along the water - this is the side your guest sees.
Now imagine the duck's feet under the water, quietly paddling like they made to get us to our destination - those are the planners and the team behind the scenes!
We can get focused so on the overall goal of the event, sticking to the budget, and staying on target that we must also remember always to try to view the event through the eyes of the guests - from arrival, to experience, to departure, how easy, engaging, and rewarding is this event?
What can we do to make it easier and better and garner the desire for more?
Ideally, presenters will do the same thing with their presentations, too!