Industry Trends
Monthly analysis of the key trends in the meetings and events industry for January 2023.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip Market Analysis: January 2023
Data Point #1:
More than 60% of meeting planners say rising costs remain a top concern for 2023.
What this tells us:
It's critical that event organizers and event owners become aware of what factors are contributing to these higher costs and how they can avoid them without sacrificing the quality of the meeting. The good news is that several solutions are available to help manage budgets better, ensure meetings go on without any roadblocks, and leave planners and budget owners confident.
Data Point #2:
61% of meeting planners say they are increasing event budgets in 2023 to either match or exceed the market.
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What this tells us:
This is promising news for the industry, as it ensures that meetings and events in 2023 will match or exceed the market benchmarks. This indicates a return to pre-pandemic planning and budgeting for meetings and events across the country.
Data Point #3:
67% of meeting planners expect to execute more events in 2023 vs. 2022.
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What this tells us:
The market continues to signal very healthy signals for a strong recovery. This renewed enthusiasm is a welcomed change of pace after the challenges those in the meetings and events industry have faced over the past few years.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month, and we share those data points with the rest of the community.