Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month, and we share those data points with the rest of the community.
Data Point #1:
80% of meeting planners are producing events in the next six months
NorthStar x Cvent Pulse Feb 2023 Survey
What this tells us:
The future of business travel looks promising and most meeting planners are actively producing events which is a positive trend for the meetings and events industry. With more meeting planners booking events in the near future, this could lead to increased spending on other event-related services, boosting both small and large businesses in the industry.
Data Point #2:
70% of planners expect to produce more meetings in 2023 vs. 2022.
Source: USA Travel Association
What this tells us:
This statistic indicates that the demand for meetings and events is rising and shows a positive trend in the industry that could have a positive impact on business growth and expansion over the next year. Additionally, it shows that planners are feeling confident about the future of live events.
Data Point #3:
75% of corporate executives expect business travel spending to increase in 2023.
What this tells us:
Companies are feeling optimistic about their potential for growth and expansion and believe one way of driving that growth is through live events and face-to-face meetings. This indicated that corporate executives are confident enough to invest in business travel and anticipate positive results from such investments.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month, and we share those data points with the rest of the community.