Industry Trends
Monthly analysis of the key trends in the meetings and events industry for August 2022.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip Market Analysis: August 2022
77% of planners are saying that finding hotel availability, proposal response time, and hidden fees/calculating total projected cost are their top three current challenges faced when sourcing meetings today.
Source: HopSkip Planner Challenges Survey
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What this tells us:
Planners are facing three main challenges today when sourcing meetings and events from hotels. Two of the three most common challenges are; being able to find hotels that have their meeting dates available and the amount of time it is taking for hotels to respond to the planner's request with a proposal. These two challenges are not surprising due to hotels being short on staff combined with an increase in demand from all of the COVID-10 cancellations.
The third most common challenge, "calculating hidden fees and total projected cost," is something that we're seeing more and more planners note as a challenge. Due to the different taxes and fees that each state and hotel may have, this can be a very tedious and daunting task for many planners.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month, and we share those data points with the rest of the community.