Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points to the rest of the community.
Source: NorthStar Meetings Group Pulse Survey January 2021 (https://www.northstarmeetingsgroup.com/News/Industry/Coronavirus-and-Meetings-Survey-Results)
What this tells us:
If the proper guidelines are put in place planners are beginning to feel comfortable holding live events.
Source: NorthStar Meetings Group Pulse Survey January 2021 (https://www.northstarmeetingsgroup.com/News/Industry/Coronavirus-and-Meetings-Survey-Results)
Source: NorthStar Meetings Group Pulse Survey January 2021 (https://www.northstarmeetingsgroup.com/News/Industry/Coronavirus-and-Meetings-Survey-Results)
What this tells us:
Live events are king. Virtual events are a great solution when restrictions are in place that doesn't allow you to host a live/hybrid event. However, planners are not seeing the value to make any long term shift.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points to the rest of the community.