Industry Trends
Meetings and Events Industry January 2021 Market Analysis is a curation of interesting and relevant data points and trends
The HopSkip Market Analysis is a curation of interesting and relevant data points and trends from the meetings and events industry that HopSkip creates on a monthly basis to share with the meetings and events community.
HopSkip Monthly Market Analysis: January 2021
~59% of planners ranked “not being comfortable with travel” was the top obstacle for returning to in-person meetings
Source: 2020 Planner State of the Meetings Industry Report, Knowland x Conference Direct
~76% of meeting planners are now rebooking meetings
Source: 2020 Planner State of the Meetings Industry Report, Knowland x Conference Direct
~60% cited flexible low-risk hotel contracts as an extremely important requirement for in-person meetings, second only to a vaccine 65%
Source: 2020 Planner State of the Meetings Industry Report, Knowland x Conference Direct
~53% of planners said that small local meetings that don’t require travel are the most common type of meeting that there clients are currently asking them to plan
Source: 2020 Planner State of the Meetings Industry Report, Knowland x Conference Direct
The HopSkip Market Analysis is a curation of interesting and relevant data points and trends from the meetings and events industry that HopSkip creates on a monthly basis to share with the meetings and events community.