Industry Trends
Monthly analysis of the key trends in the meetings and events industry for May 2021.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip June 2021 Market Analysis:
~ 67% of planners have already or expect to begin sourcing live events this year
Source: HopSkip recent webinar poll
What this tells us:
By looking at these numbers, 91% of planners have already begun sourcing live events again or will be beginning to source again soon. This tells us that planners are ready to move back to live events.
~ 81% of planners listed their top two concerns for sourcing live events as hotel contract commitments and communication challenges with hotel partners due to reduced staff
Source: HopSkip recent webinar poll
What this tells us:
Contract commitments will continue to be a point of concern to planners due to the stress and anxiety the pandemic brought to their events. Hotels and planners will need to partner together to agree on flexible contract commitments.
~ 77% of travel buyers feel employees are 'somewhat willing' or 'very willing' to travel for business.
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Source: GBTA Members Poll Report
What this tells us:
This is 12 percentage points higher than in the May 2021 poll. So, this tells us that companies are feeling the eagerness to get out on the road to get some long-overdue face-to-face business conducted.
~ 49% of companies have resumed non-essential domestic business travel, and an additional 8% have set a date for domestic travel to resume
Source: GBTA Members Poll Report
What this tells us:
Over 70% of companies have either announced a date or are working towards a date to announce the return of non-essential business travel. As we get closer to the fall months, we are expecting the number of companies to begin non-essential travel to dramatically rise.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.