Planner Spotlight Series-Jennifer Rondinelli, MAC Cosmetics
Jennifer Rondinelli, of MAC Cosmetics, brings awareness of how they adapted to COVID-19, communicating and lessons learned and sharing how they are viewing the meetings and events industry in a post-pandemic world.
Luke Whalin
Oct 20, 2021
This post is part of the HopSkip Planner Spotlight Series where HopSkip spotlight's planners across the industry to bring awareness of how they adapted to COVID-19, communicating and lessons learned and sharing how they are viewing the meetings and events industry in a post-pandemic world.
Name: Jennifer Rondinelli
Company Name: MAC Cosmetics
Job Title: Director, Education Operations & Artist Agency
Years of Experience: 15
How were you able to adapt during COVID-19 when the meeting and events industry got disrupted?
We moved to smaller virtual meetings. My role also expanded into social media/digital marketing and so took more courses in these areas and am in the process of launching a Content Creator Program with over 500+Artists.
The number one thing I learned is resiliency.
I think moving forward we will be more thoughtful in our meetings, looking at how we are engaging attendees, the importance to content and level of engagement that will be important to our audience.