This post is part of the HopSkip Planner Spotlight Series where HopSkip spotlight's planners across the industry to bring awareness of how they adapted to COVID-19, communicating and lessons learned and sharing how they are viewing the meetings and events industry in a post-pandemic world.
Name: Megan Martin
Company Name: IASLC
Job Title: Associate Director, Conferences
Years of Experience: 15
How were you able to adapt during COVID-19 when the meeting and events industry got disrupted?
We moved everything to a virtual format. This also allowed us to experiment with new session formats and different types of content delivery.
That we need to continue to stay nimble and have back up plans for back up plans.
Session lengths will be shorter. Virtual is the new back up plan. We are now developing new plans that include online and in-person experiences
