Industry Trends
Monthly analysis of the key trends in the meetings and events industry for April 2022.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip April 2022 Market Analysis:
Data Point #1:
75% of companies plan to resume domestic business travel in the next 1-3 months
GBTA: The State of Global Business Travel
What this tells us:
Budgets for travel have been approved and employers are starting to recognize the importance of business travel.
Data Point #2:
More than 9 out of 10 Travel Managers Say Their Company’s Employees Are Willing to Travel for Work
GBTA: The State of Global Business Travel
What this tells us:
Employees are way more comfortable with COVID-19 and travel. Many employees are clearly hungry to return to conferences, sales meetings, tradeshows, etc.
Data Point #3:
84% of business travelers expect to take at least one trip to attend conferences, conventions, or trade shows in the next six months.
J.D. Power, U.S. Travel Association and Tourism Economics
What this tells us:
Recovery is in full effect!
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.