Industry Trends

HopSkip Monthly Market Analysis- December 2020

Monthly analysis of the key trends in the meetings and events industry

Sean W.
Dec 15, 2020
Industry Trends

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HopSkip Monthly Market Analysis- December 2020

This month's market analysis was based off of the recently published American Express 2021 Global Meetings and Events Forecast.  We've summarized some of the main highlights below and share the findings from this information.

Check out this month's HopSkip's Monthly Market Analysis below:

Stat #1:

Copy of If Your Overall Meetings Budget Increased 10% In 2021, Where Would You Most Prefer to Use Those Funds_ (1)-1

What this tells us: Planners are hungry to improve the live on-site experience for their attendees and whether planners are planning for live or hybrid events, technology isn’t going away.

 

Stat #2 & #3:

Copy of If Your Overall Meetings Budget Increased 10% In 2021, Where Would You Most Prefer to Use Those Funds_ (4)

Copy of If Your Overall Meetings Budget Increased 10% In 2021, Where Would You Most Prefer to Use Those Funds_ (11)

What this tells us: Safety and security are paramount and will be top of mind for planners.

Stat #4:

Copy of If Your Overall Meetings Budget Increased 10% In 2021, Where Would You Most Prefer to Use Those Funds_ (9)

What this tells us: Virtual meetings can be met with technical obstacles and virtual fatigue is real for planners and attendees

 

 

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