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HopSkip Monthly Market Analysis- April 2021

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April 28, 2021
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Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  

 

HopSkip April 2021 Market Analysis:

~ 58% of planners have an RFP in progress for an event between Q2'21-Q4'21

MMA_April 2021_RFPs in Prog

Source: I-Meet Confidence Index Survey 

What this tells us:

Confidence continues to increase across the planner community.  As the majority of the population gets vaccinated, we expect the second half of 2021 to continue to increase in the amount of RFPs in progress. 

 

~ Florida and Texas make up 31% of the top 20 destinations where face to face events will take place this year

MMA_April 2021_Top 20 Destinations Where Face-to-Face Events Will Operate In 2021

Source: I-Meet Confidence Index Survey 

What this tells us:
Planners want to have their meetings and events in states that are open and want to mitigate any risk from state or county restrictions.

 

~ Planners expectations for the success of their virtual events remains consistently low

Virtual Event Success

Source: NorthStar Meetings Group Pulse Survey

What this tells us:

As you can see since October 2020 the expectations planners have for the success of their virtual events is consistently declining but now that planners are starting to do fewer virtual events, it's mostly like the reason confidence has in them has grown slightly. 

Since October, planners’ expectations for the success of their virtual events had fallen
consistently but now that planners are doing fewer of them, confidence in them has grown

 

Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  

 

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