This month's market analysis was based off of the recently published American Express 2021 Global Meetings and Events Forecast. We've summarized some of the main highlights below and share the findings from this information.
Check out this month's HopSkip's Monthly Market Analysis below:
Stat #1:
What this tells us: Planners are hungry to improve the live on-site experience for their attendees and whether planners are planning for live or hybrid events, technology isn’t going away.
Stat #2 & #3:
What this tells us: Safety and security are paramount and will be top of mind for planners.
Stat #4:
What this tells us: Virtual meetings can be met with technical obstacles and virtual fatigue is real for planners and attendees