Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
89% of office workers are confident that face-to-face meetings will become the norm again by the end of the year
Source: railway-to-recovery---future-of-business-travel-by-lner
What this tells us:
Virtual meetings and events have their place but for most organizations, major meetings are most effective live.
60% of business travelers see office attendance as vital for sharing business intelligence and better client servicing
Source: railway-to-recovery---future-of-business-travel-by-lner
Humans crave human connection and recognize building relationships is a critical component of networking and sales, which isn't easy to do virtually.
48% of planners are more optimistic about the recovery of live meetings and events than they were six weeks ago
Source: Meetings Industry Pulse Survey
What this tells us:
As more planners complete their first, second, and third live meetings of the year, optimism is spreading amongst the industry, that face-to-face meetings are here to stay.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.