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HopSkip Monthly Market Analysis- July 2022

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July 27, 2022
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Reading time: 1 min

Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  


 

HopSkip Market Analysis: July 2022

Data Point #1:

89% of office workers are confident that face-to-face meetings will become the norm again by the end of the year

Source: railway-to-recovery---future-of-business-travel-by-lner


1-Jul-26-2022-11-30-51-38-AM

What this tells us:

Virtual meetings and events have their place but for most organizations, major meetings are most effective live.

 

Data Point #2:

60% of business travelers see office attendance as vital for sharing business intelligence and better client servicing

Source: railway-to-recovery---future-of-business-travel-by-lner

2-Jul-26-2022-11-31-08-01-AM
What this tells us:

Humans crave human connection and recognize building relationships is a critical component of networking and sales, which isn't easy to do virtually.

 

Data Point #3:

48% of planners are more optimistic about the recovery of live meetings and events than they were six weeks ago

Source: Meetings Industry Pulse Survey

3-Jul-26-2022-11-31-16-05-AM

What this tells us:

As more planners complete their first, second, and third live meetings of the year, optimism is spreading amongst the industry, that face-to-face meetings are here to stay.

 

 

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Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  

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