Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  

HopSkip Market Analysis: July 2022

Data Point #1:

89% of office workers are confident that face-to-face meetings will become the norm again by the end of the year

Source: railway-to-recovery---future-of-business-travel-by-lner

What this tells us:

Virtual meetings and events have their place but for most organizations, major meetings are most effective live.

Data Point #2:

60% of business travelers see office attendance as vital for sharing business intelligence and better client servicing

Source: railway-to-recovery---future-of-business-travel-by-lner

What this tells us:

Humans crave human connection and recognize building relationships is a critical component of networking and sales, which isn't easy to do virtually.

Data Point #3:

48% of planners are more optimistic about the recovery of live meetings and events than they were six weeks ago

Source: Meetings Industry Pulse Survey

What this tells us:

As more planners complete their first, second, and third live meetings of the year, optimism is spreading amongst the industry, that face-to-face meetings are here to stay.

Interested in learning how HopSkip can help you discover the perfect venue and increase your hotel response rates?

Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.