Industry Trends
Monthly analysis of the key trends in the meetings and events industry for February 2022.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip February 2022 Market Analysis:
Data Point #1:
77% of business travelers agree that it is more important than ever to bring back business travel.
What this tells us:
Business travelers are eager to get out on the road and conduct business face-to-face.
Data Point #2:
Nearly two-thirds of business travelers say the increased reliance on virtual work that has become common during the pandemic is negatively impacting both productivity (64%) and workplace culture (65%)
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What this tells us:
Not surprised to see that we've reached the threshold where working from home productivity is starting to decline. Additionally, the culture of a company is critically important and without face-to-face collaboration it's inevitable that the workplace culture will change.
Data Point #3:
80% of employed Americans believe that face-to-face interactions are important for maximizing company success
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What this tells us:
A company needs to work together as a cohesive unit to reach success. Working and meeting virtually creates challenges to work as a cohesive unit that wouldn't naturally occur if the group were face-to-face
Data Point #4:
89% of business travelers also said that face-to-face interactions are important for professional training.
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What this tells us:
We're not surprised to see this stat. Studies show education and knowledge retainment are are more effective when conducted in person. Many companies who provide technical training on physical product struggle deeply when trying to conduct this type of training online.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.