Industry Trends
Monthly analysis of the key trends in the meetings and events industry for February 2022.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip February 2022 Market Analysis:
Data Point #1:
The average number of attendees per meeting is 91% of pre-pandemic levels
What this tells us:
Attendees are feeling more comfortable attending events, even with the presence of a covid-19 variant.
Data Point #2:
87% of attendees plan to attend tradeshows and exhibitions in 2022
What this tells us:
The majority of tradeshow attendees are resuming their full lineup of events this year for the first time since 2019.
Data Point #3:
95% of attendees identify multiple, unique values of attending face-to-face events not fulfilled by virtual events.
What this tells us:
No surprise here. There is no replicating the feeling that face-to-face meetings and events bring to the attendee experience.
Data Point #4:
73% are very optimistic about their ability to use technology to enhance the meeting experience vs. 61% in 2021.
What this tells us:
The pandemic has accelerated the adoption of technology in the meetings and events industry. Many planners were forced to shift their events online causing them to quickly evaluate and learn the solutions available for planning and producing a virtual event. We expect this trend to continue as planners begin sourcing new face-to-face events.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.