Industry Trends
Monthly analysis of the key trends in the meetings and events industry for October 2021.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip October 2021 Market Analysis:
Data Point #1:
1 million more group room nights were sold in September 2021 than in August 2021
What this tells us:
Group business is coming back. We are still in recovery mode but the latest increase in group room nights being booked is a very positive indicator that we're heading in the right direction.
Data Point #2:
In the Top 25 Markets, the week’s workdays averaged 60% occupancy for the week ending October 23rd.
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What this tells us:
Occupancy is starting to come back for business travel. This is still well below the 2019 benchmark but trending in the right direction
Data Point #3:
70% of attendees are more likely to go to an event if proof of vaccination and/or Covid tests are required, but fewer than 50% of planners intend to implement these protocols.
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What this tells us:
Attendees feel safer knowing that vaccines and testing are required. However, the majority of planners are not looking to implement these requirements at their events due to the response it might invoke from their stakeholders.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.