Industry Trends
Monthly analysis of the key trends in the meetings and events industry for September 2022.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip Market Analysis: September 2022
Data Point #1:
Meetings Volume Recovers to 85% of 2019 Levels
https://hotelbusiness.com/knowland-meetings-and-events-record-rare-august-jump/
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What this tells us:
This is the third consecutive month where recovery levels have exceeded 80%. This is a good sign for the recovery of the meetings and events industry.
Data Point #2:
The average number of attendees increased to 108 from 68 in 2021 and 92 in 2019.
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What this tells us:
Another positive sign for recovery. This tells us that more attendees are feeling comfortable attending meetings and events in person.
Data Point #3:
The average daily rate (ADR) increased by 16% over pre-pandemic levels.
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What this tells us:
Hotels are trying to get back to profitability. Additionally, many hotels are experiencing a surge in demand which allows them to offer higher/more competitive rates.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month, and we share those data points with the rest of the community.