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HopSkip Monthly Market Analysis- September 2022

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September 29, 2022
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Reading time: 1 min

Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  


 

HopSkip Market Analysis: September 2022

Data Point #1:

Meetings Volume Recovers to 85% of 2019 Levels

https://hotelbusiness.com/knowland-meetings-and-events-record-rare-august-jump/


MMA July and August and September_2022 (9)

What this tells us:

This is the third consecutive month where recovery levels have exceeded 80%. This is a good sign for the recovery of the meetings and events industry.

 

Data Point #2:

The average number of attendees increased to 108 from 68 in 2021 and 92 in 2019.

MMA July and August and September_2022 (13)

What this tells us:

Another positive sign for recovery.  This tells us that more attendees are feeling comfortable attending meetings and events in person.

Data Point #3:

The average daily rate (ADR) increased by 16% over pre-pandemic levels.

MMA July and August and September_2022 (12)-1

What this tells us:

Hotels are trying to get back to profitability.  Additionally, many hotels are experiencing a surge in demand which allows them to offer higher/more competitive rates.


Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month, and we share those data points with the rest of the community.  

 

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