How were you able to adapt during COVID-19 when the meeting and events industry got disrupted?
Jessica Campos, Chief Experience Officer: Wicked Experience Design LLC
We made an immediate pivot to virtual events while working with our suppliers to reschedule our live events. To add an engaging experience to these events, we incorporated a physical touch by mailing themed gifts to the registrants. Then, we began planning small in-person meetings and worked with the venues to enforce all health and safety measures recommended by the CDC. With both the virtual and in person events we were excited to see the level of interest and engagement beyond what we would normally expect.
Stay tuned for the next planner resilience story in our HopSkip Planner Resilience Series, where we spotlight meeting and event planners who have demonstrated great resilience to adapt to the uncertainty that Covid-19 has brought to the events industry.