Planner Resilience: Susan O'Brien Moms Meals
Learn how Susan O'Brien from Mom's Meals is navigating the turbulent waters that hit the meetings and events industry
How were you able to adapt during COVID-19 when the meeting and events industry got disrupted?
Mom’s Meals participates in 170+ third party trade show and conferences a year, by either speaking, sponsoring and/or exhibiting.
We quickly pivoted all of our engagement to virtual – created new promo and member videos, created a variety of new PDF digital marketing collateral. We upped our speaking engagements, took on additional live and pre recorded webinar speaking opportunities, launched a few Facebook and LinkedIn Live events. We had our own certified executive chef on some fun cooking videos. Partnered with celebrity Chef Ellie Krieger a few times last summer for the AHIP Institute and Expo (www.ahip.org) show.
This post is part of the HopSkip Planner Spotlight Series where we celebrate the positivity and optimism shown by planners across the industry when navigating the turbulent waters that COVID-19 has brought the meetings and events industry. Keep an eye out as we release more stories like this over the next few months.