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HopSkip Monthly Market Analysis- November 2021

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December 1, 2021
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Reading time: 1 min

Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  


 

HopSkip November 2021 Market Analysis:

Data Point #1:
65% of meeting planners have meetings booked for the Q4'21

MMA November 21 (4)

What this tells us:

The confidence level for the majority of planners is continuing to trend in the right direction and Q4 of 2021 should be a solid ending to a recovery year for our industry.

 

Data Point #2:

62% of corporate planners expect the same budget or an increase in budget compared to their 2019 meetings and events budget

MMA November 21 (3)

What this tells us:

Companies are ready to spend money on their meetings and events in 2022.

 

Data Point #3:

Top 5 meeting and incentive destinations around the world

MMA November 21 (5)

What this tells us:

The top 25 U.S. Markets continue to remain steady with California and Florida still expecting to be holding down the #1 and #2 spots on the list.

 


Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.  

 

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