Industry Trends
Monthly analysis of the key trends in the meetings and events industry for November 2021.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.
HopSkip November 2021 Market Analysis:
Data Point #1:
65% of meeting planners have meetings booked for the Q4'21
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What this tells us:
The confidence level for the majority of planners is continuing to trend in the right direction and Q4 of 2021 should be a solid ending to a recovery year for our industry.
Data Point #2:
62% of corporate planners expect the same budget or an increase in budget compared to their 2019 meetings and events budget
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What this tells us:
Companies are ready to spend money on their meetings and events in 2022.
Data Point #3:
Top 5 meeting and incentive destinations around the world
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What this tells us:
The top 25 U.S. Markets continue to remain steady with California and Florida still expecting to be holding down the #1 and #2 spots on the list.
Every month HopSkip analyzes data from around the meeting and events industry to understand trends in the market. HopSkip picks a few of the most relevant trends from research conducted throughout the month and we share those data points with the rest of the community.